Bounce Rate Analysis: Causes and How to Reduce it

What Is a Bounce Rate - Attracting attention in Google Analytics is about bounce rates, lots of questions that come in regarding bounce rates, what is the bounce rate itself and what is the cause if the bounce rate has increased, does it affect search engines ?? or just limited to analysis in google analytics.

What is the Bounce Rate?

Bounce rate is a type of web analytics that measures the behavior of visitors to a website or page, it is the percentage of visitors who leave your site/blog (blog) you only open one page only. For example, visitors open the main page of your site/site (blog) or specific pages of your site but do not open other pages. That way the more often visitors do that, it means that the greater your bounce rate is a percentage, and it will look messy in the eyes of Google.

Therefore, invite visitors to see your other web pages, not necessarily just those pages and then exit your website, so your bounce rate will also decrease, or the percentage becomes small, and of course, that's what Google likes.

Many factors cause it to happen, for example, it is suspected that visitors do not get the information they expect, or also loading your website that is too heavy or slow, so that visitors feel bored and close the pages on your website. And it is very regrettable. So my advice, if you write an article that other people are looking for, make sure your article really becomes the element sought by visitors.

How does the Mathematics Bounce Rate Calculate?

Bounce rate formula =  (number of visitors who only visited one page / total number of visits) x 100%

Suppose your blog is visited by 200 thousand visitors per month. Visitors who only visited one page numbered 80,000.

Means the rate bounce is = (80,000 / 200,000) X 100% = 40%

But still, you do not need to calculate your web bounce rate, because it has been calculated automatically by Google Analytics

What is the Bunce Rate Google likes ??

Mindset is the smaller your bounce rate, of course, the more favored by Google, but ideally is no more than 15%, but it also depends on the appearance of your website, if your website is only one page, of course, the bounce rate must be 100%, but if your website consists of several pages then it also depends on how attractive your website is visited by visitors, therefore, do it quality so that your website becomes suitable material for visitors, and your web visitors feel comfortable with your website.

How To Reduce Website Bounce Rate

Now, how do you keep your website getting a low bounce rate? Here are some activities which you can apply on your website in order to decrease the bounce rate.

• Quality article updates
• Internal links in each of your articles
• Adding Page
• Make attractive web designs
• Create interactive articles
• Make your web access faster
• And many others

Okay, I hope this article is useful, and if it feels useful, please share it with your friends.