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Understanding DoFollow And NoFollow Links For SEO Strategies

Understanding DoFollow And NoFollow Links For SEO Strategies

Some beginner bloggers who hope when starting a new blog, they want to quickly get a good ranking position on the SERP (Search Engine Results Page). The process of getting a good ranking for a blog or website cannot be achieved in an instant. There are many SEO efforts that need to be done on an ongoing basis, both through on-page SEO and off-page SEO. If you consistently do, a better ranking position can be achieved.

One of the on-page SEOs that contribute to driving a good ranking position on SERP is a link.

Understanding DoFollow And NoFollow Links For SEO Strategies


There are several link terms based on the source and direction, namely internal links, external links, and backlinks. SEO through links also needs good application, not just from making or obtaining because it has good and bad effects. One important element of a link for SEO is the value of the rail attribute namely DoFollow and NoFollow.

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By default, all links or hyperlinks are DoFollow. When you create a link without including the rail attribute, the link is DoFollow. So to make a DoFollow link, you can simply create a link without also including the rel = "dofollow" attribute. When you create a NoFollow link, you create a link by including the rel = "nofollow" attribute.
Example of a DoFollow link:
<a href= "https://www.dgnblogging.com/">dgnblogging</a>
Example of a NoFollow link:
<a href="https://www.dgnblogging.com/" rel="nofollow">dgnblogging</a>
Does the NoFollow or DoFollow value of the rail attribute have any influence on SEO? Of course and this is related to the value of SEO called link equity or link juice. There is a value that is forwarded or transferred from a web page where the link is located to the web page or website the link is going to. This SEO value can affect a website's ranking in search engine search results (SERP).

Read the article: Backlink Must DoFollow And High PageRank

1. DoFollow Link.


DoFollow is one of the rail attribute values ​​that allow search engine bots to follow links and reach the webpage to which the link is directed. DoFollow links are not only followed by people when clicking on these links, but search engine robots will also follow. In DoFollow links, there is a transfer of SEO value or there is SEO value (link equity or link juice) that is forwarded from a web page to another web page or website.

There are two advantages to DoFollow links. Blogs will get traffic when someone clicks on the link and there is also a transfer of SEO value. For example, your blog gets backlinks from websites that have large traffic and high authority, it is very possible that your blog also gets a lot of traffic and the SERP ranking will also go up.

2. NoFollow links.


In contrast to DoFollow, NoFollow is the value of the rail attribute instructing the search engine robots not to follow the link. In NoFollow links, there is no transfer of value (link equity or link juice). NoFollow links are only used by people to open the web page to which the link is directed.

If your website gets a NoFollow backlink from another website, your website doesn't get link juice. However, NoFollow backlinks are still beneficial by bringing traffic when it comes to websites that have large traffic. Likewise, if you create an external link to a website with bad authority or a website that is not trusted, using the NoFollow value will not damage your blog.

Then when is the NoFollow value used? In certain situations, the NoFollow value can be used, for example, you make an internal link that goes to your profile page, you make an external link that goes to a low authority website, you make an external link but don't want to transfer the SEO value (link juice) or you create external links that lead to irrelevant web pages.

3. Balance using DoFollow and NoFollow.


Balance here does not mean that the number of DoFollow and NoFollow links must be the same. But the emphasis is more on using both DoFollow and NoFollow values. Use the DoFollow and NoFollow values ​​for the rail attribute appropriately. The proper use of NoFollow links also gives a good influence on DoFollow links. SEOquake, NoFollow Simple are some web browser extensions that can be used to check the type of link whether DoFollow or NoFollow.

1 Comments

  1. There are two advantages to DoFollow links. Blogs will get traffic when someone clicks on the link and there is also a transfer of SEO value.

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