How to significantly Increase Page Authority (PA)

SEO (Search Engine Optimization) is a complex and not easy method. There are many factors that influence and need consideration so search engine optimization can be successful so that web page rankings get better and visibility increases. A well-optimized web page is expected to appear on the first page and in the top position of search results (SERP) so that it has a greater chance of being clicked on and visited.

How do you know if a web page has been optimized well or not? You can use SEO metrics to find out how well web pages have been optimized. One metric that was previously widely used is PageRank (PR) by Google. However, PageRank is no longer available to the public. Another SEO metric that can be used and considered as a substitute for PageRank is Page Authority by Moz.

Those of you who have long studied SEO certainly know what is Page Authority (PA). Page Authority is a score that predicts how well a particular webpage ranks on SERP. Page Authority was developed by Moz and is a score between 1 - 100. Page Authority uses the same data as Domain Authority (DA) with different Page Authority predicts at the page level, while Domain Authority is at the Domain level.

Page Authority is a comparative measure, not an absolute measure so it's not fair to say there is a good or bad Page Authority (PA) score. A higher Page Authority score shows that the page has a more important link profile than others. As so, the actual Page Authority score is relative.

Page Authority scores have an important advantage for those who optimize web pages to rank better so that their visibility increases. for that, you can do building links, both internal links, and backlinks.

How to significantly Increase Page Authority (PA)

There are many factors that determine the ranking of web pages. You can't directly influence the PA score. But, here are some proven ways to significantly increase Page Authority:

1. Build links to optimized pages.

You can build links to optimized pages through internal links and backlinks. Link building occurs at the page level and this should be your focus. Because Page Authority predicts how well a particular webpage ranks in search results (SERP), building a direct link to an optimized page is very important.

Read the article:

• The Important Role of Internal and External Links for SEO
• 5 Efficient SEO Benefits of Internal Links For Blogs or Websites

Every link, both on the same website (internal link) and on a different website (backlink) is considered a vote for the optimized page. This vote indicates that the page is important and valuable to other pages. Links can also drive visitor traffic to optimized pages when coming from pages that have lots of visitors. A page with lots of visitors is a good signal for search engines.

2. Distribute to the optimized page.

What is link juice? Link juice or link equity is the value of SEO that is passed on or transferred from one web page to another. Link juice has become one of the factors that can affect the ranking position of web pages in search engine search results (SERP). You can forward or transfer link juice (SEO value) to optimized pages through internal links and backlinks.

Read this article: Understanding the Terms of Link Juice (link equity) in SEO

So that optimized web pages receive a lot of link juice, make sure that internal links and backlinks come from web pages that have a higher Page Authority score, are worth dofollowed and have related topics. The relevance of the topic can encourage the strengthening of other signals such as more time spent on the website, reducing the bounce rate, increasing the number of page views and so on.

Read this article: Bounce Rate Analysis: Causes and How to Reduce it

3. Create quality content.

Content is King. This phrase is not wrong. Content is the reason visitors visit blogs or websites. Therefore, you need to present quality content for visitors. Content should be an in-depth and comprehensive review of the meaning that includes every corner of the topic. Such content can have better ranking opportunities.

Quality content can provide a better user experience. Quality content can also produce natural backlinks because people will voluntarily make it a reference. Text content should be of sufficient quantity. Many people try to determine what is the ideal number of words so that content can be ranked better. Some estimate 1200 words, some 1500 words, and others 1600 words.

4. Establish a Domain Authority (DA).

Domain Authority and Page Authority are two metrics developed by Moz with different accents. Page Authority predicts ranking at the web page level, while Domain Authority is at the domain level. This applies especially to Page Authority that when you build a Domain Authority as a whole, Page Authority also increases automatically.

5. Remove bad links.

Spam links and links that are not quality can reduce the ranking or authority of the page (page authority) and even penalties from Google. Malicious links like these can lead to pages that you optimize and can damage or render existing quality links useless. You can check specifically links with irrelevant anchor text or links from banned sites such as gambling sites and others.

You can also periodically link audits (link audits) by identifying links using tools such as Meet Link Explorer, Majestik SEO, and Google Search Console. To remove a malicious link, contact the webmaster or website admin from where the link originated and politely ask to be removed or you can use Google's browser tool to remove the dangerous link from your link profile.