Internal links are the hyperlinks that direct visitors to other web pages on the same blog or website. When you open a web page, you can see one or more internal links. The purpose of internal links is to provide visitors with additional information that is still related to the article being read. With internal links, visitors can get more complete information.
Bloggers realize that internal links have an impact both for the article itself and also the blog or website as a whole. When you add an internal link related to the article, visitors can click on the internal link to get more information so that more complete and complete information is obtained. Visitors can finally feel that the article presented is full of information sought.
Read the article: Internal Link and External Link Important for SEO
Internal links can be placed in the article, in the sidebar or anywhere that is considered to be the focus of the visitor. Placement of internal links that are considered good is in the article, attached to or adjacent to words, phrases or sentences related to internal links. You can create internal links manually or by extension. However, creating internal links manually can determine better article linkages.
5 Efficient SEO Benefits of Internal Links For Blogs or Websites
Internal linking is one of the on-page SEO techniques that continue to be used today, in contrast to meta keywords that have been abandoned and are no longer used by search engines. There are several benefits or advantages of internal links.
The following are the 5 benefits or advantages of internal links for blogs or websites:
1. Increase the visit time on the blog.
Internal links are a way for visitors to feel comfortable lingering on blogs or websites. You can add one or more internal links that point to articles that still have links. When the blog visitor finishes reading the article, the visitor can dig up more information through the internal link provided so that it stays on the blog or website. Longer visit times on blogs are one of the metrics that search engines use to determine site ranking.
Read the article: How to Increase Organic Blog Visitors to 200%
For this, you need to present articles or content that is quality and full of information. When visitors consider articles that are read quality and full of information, then other articles are also considered as such and will gladly read other related articles through the internal link provided. If the article is presented superficially, visitors may leave the blog or website even before the article is read.
2. Improve user experience.
Google has always stressed the importance of creating a better user experience (better user experience). User experience is the overall experience of blog visitors when visiting a blog. Then what is the link internal link with user experience? If you pay attention, each blog or website also has a navigation menu and a search box that is used to search or find articles.
Internal links added in articles can improve user experience. Internal links eliminate the need for visitors to use the navigation menu or search box to find other related articles. Internal links make it easy to get related articles sought. With internal links, visitors simply click on the link to get the related article.
3. Bringing visitor traffic to old articles.
Articles that have been released a long time will usually be hidden and rarely get a visit, even more so if the article is less optimized when it is created. Articles will not compete with other articles in search engine search results. Articles can get visitor traffic back when shared on social media. Another way to bring visitor traffic to old articles is to make the article link to another article.
When you create a new article that is related to the old article, add an internal link in the new-article that leads to the old article. When visitors finish reading a new article, it is hoped that visitors will dig up more information by visiting old articles through internal links. In this way, there will be visitor traffic to old articles.
4. Reducing the bounce rate.
The bounce rate is the percentage of visitors who leave a blog or website after opening just one web page. The greater the percentage of bounce rates, the less good a blog or website, on the contrary, the smaller the percentage of bounce rates, the better a blog or website. A large percentage bounce rate indicates that visitors do not get what they are looking for or are not involved enough to interact with the blog.
Read the article: Bounce Rate Analysis: Causes and How to Reduce it
Internal links can reduce bounce rates by displaying additional information. Naturally, after completing reading the article, visitors will dig up more information through related articles to get more complete information. By clicking on the internal link provided, visitors will read other articles again and stay involved to interact with the blog for longer.
5. Spread link equity.
Some of you may be unfamiliar with the phrase "link equity". Link equity, also called link juice, is a term used in SEO that refers to the value or equity that is passed from one web page or site to another. This value or equity is passed on through the link.
Search engines consider links as votes that come from web pages or sites that other web pages are valuable and worth promoting. For example, a web page with a high page rank has an internal link that goes to another page with a relevant topic, then the web page to which the link is going to get a transfer value (link equity or link juice) and the page rank on the SERP can be helped to become better.
Link equity can help many other web pages to get better rankings. Links that pass on value or equity become one of the many signals that search engines use to rank pages. However, link equity also depends on several factors such as whether the link is no-follow or do-follow, page authority, topic relevance and so on.
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