Meta description has a very important role in implementing search engine optimization or SEO techniques. Because the meta description will be the information displayed by search engines when the web appears on the search results page.
Search engines display meta descriptions in search results when the word or phrase being searched is in it. The meta description does not include a ranking factor, but there are indirect benefits. Meta description affects CTR, if CTR is a ranking signal, then the right meta description will improve rankings better. The meta description is still important for SEO.
The following are some of the characteristics or characteristics of the meta description that are considered appropriate and good to apply:
1. Around 155 characters.
Some search engines use different character lengths for meta descriptions, for example, Google 158 characters, Bing and Yahoo 168 characters while for mobile devices 120 characters. You need to use it appropriately to convey the essence of the article's message, but keep it short and sharp at the same time.
2. In accordance with the contents of the article.
Meta description must match the contents of the article. Don't try to make meta descriptions that don't fit the content for the purpose of tricks or tricks so that people click on the article. Google can always find out and penalize sites that do this. This discrepancy only makes visitors disappointed and leave the blog or website faster. The impact, bounce rate (bounce rate) is getting bigger.
3. It must be unique.
You may have made articles with similar themes. For convenience, you then copy the meta description in the previous article. Using identical meta descriptions can hurt the user experience. Even though the article is different, it will look the same because the description provided is the same. Better, leave the meta description blank. Google will take from the article that contains the keywords used to search.
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4. Include targeted keywords.
People use phrases with certain keywords to search for articles on the internet. If a keyword matches a part of the text in the meta description, Google will tend to use the meta description and highlight it in search results. This will make the link to your blog or website more inviting and increase the likelihood of being clicked on.
Each search engine supports different character lengths for meta descriptions, while mobile devices, even fewer. Therefore, it is important to put targeted keywords at the beginning. This is to better ensure that the keywords remain legible and are included in the various search engines and tools used.
5. Display specifications.
This can be a good thing for articles that review technology products such as software, computers or mobile phones. Including product specifications in the meta description is a good idea. If there are visitors looking for products, it will appear a greater curiosity. Like prices, for example, can trigger or encourage the possibility of greater clicks.
6. Including call-to-action.
CTA (call to action) is simply an invitation text that encourages visitors to take action. Call to action is commonly used in the advertising world and you can also use it in the meta description. For example, if the article is related to an accounting software product, including a short call to action such as " Try it free " will attract and encourage more clicks.
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good article
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